An image of a bride cutting off her wedding gown and repurposing it as a honeymoon gown has gone viral. Taylor Popik, a TikTok user from New York City, posted a video of herself in her wedding gown, explaining that she wanted to shorten it. The bride used it as part of a cocktail dress for her honeymoon in Italy, which cost more than $5,000 and was embellished with floral appliqués and beading. Ladies, here is your sign to chop it!””” she said in the caption.
Popik’s video quickly became popular among TikTok users, and it already has over 1.5 million views and 100,000 likes. She ripped off the dress, and many viewers demanded a video. A few weeks later, she released a video of her customized gown.
“I shared the process with my audience because I always encourage them to do what feels right for them, and this was an example of that for me,” Popik said on Good Morning America. Popik is a lawyer who also creates lifestyle content. She runs The Wellness For Life Blog, which is well-known for providing lifestyle advice.
Popik bought the Tony Ward gown after her first try-on appointment, which she wore to her wedding last year, after she fell in love with it. Brides often save their gowns in the hope that their future children will be able to wear them again. Despite preservation, Popik’s mother’s costume had not stood the test of time.
In recent weeks, Popik has released more videos about shrinking her gown, and her TikTok viewers have offered suggestions for repurposing the leftover material from the gown’s bottom half. “It’s been wonderful to connect with women around the world, to hear their stories, and to think of ways to use the leftover dress fabric in sustainable ways,” she said. As she went on to say, “Hundreds of proposals have been made, including contributing to a company that recycles wedding gowns to make garments for [stillborn newborns] and other charities. It has been quite motivating.”
She hopes to inspire other brides to abandon the conventional method of preserving their wedding gowns. “By sharing my story, I hope to motivate other women to always do what feels right for them, even if that goes against cultural standards,” she said. She went on to say, “I’ll be delighted if even one bride repurposes her wedding gown so she can wear her sentimental gown while generating new, treasured memories.”